![]() ![]() A realignment of marketing’s contribution to the pipeline can result in productivity increases ranging from 5 to 60 percent. This event will have 3,000 attendees and is often referred to as the Woodstock of b-to-b sales and marketing.Īccording to Eldh, many organizations today grapple with sales productivity, and “whether in direct sales organizations or in channel partners, the investment is significant in terms of the expense line.” However, SiriusDecisions focuses on the three pillars of productivity: go-to-market alignment, demand creation, and sales efficiency. The company’s flagship event, the SiriusDecisions Summit, will be held this year in Las Vegas on May 16–19. It also offers consulting services, events and e-learning courses based on a curriculum developed over the last four years that is designed to increase the skill sets of digital marketers and is currently used by tens of thousands of people in the business world. The company organizes its research in three primary components: benchmarking, best practices, and operational models, and frameworks. We provide fact-based intelligence, not opinions, and our value proposition is accelerationĪ two-year agreement is renewable yearly and gives access to research, experts, and events. “We provide fact-based intelligence, not opinions,” says Eldh, “and our value proposition is acceleration.” It helps clients make better decisions through access to SMEs, available via a subscription-based model. The company doesn’t operate just as a consulting organization (these typically charge per hour). What differentiates SiriusDecisions is its extensive research and knowledge base, and how strictly it recruits Subject Matter Experts (SMEs). “Our entire mission is to help b-to-b organizations understand how to allocate their resources-investments made in sales, marketing, and product functions-to generate high ROI through our advisory services,” states Eldh. With an aim of transforming the sales, marketing, and product functions, the company relies on a growing body of systematically collected data and intelligence. We then compare and contrast like organizations to help our clients understand what best-in-class companies do differently and then help them apply our models to accelerate their growth.” “By collecting budgetary data, analyzing performance metrics from marketing and sales companies, and studying different organizational designs and technology infrastructure, we can create a baseline of performance for our clients. We take this data and insights from many best practice organizations and develop proprietary models our clients can then leverage,” says Richard Eldh, managing Director and Co-Founder of SiriusDecisions. ![]() “To enhance operational excellence, we focus on collecting data and intelligence around high-performance organizations. ![]() It works with high-profile business clients worldwide, such as Reuters, Bloomberg, IBM, and GE, to help them grow more profitably in their sales and marketing efforts. SiriusDecisions was founded in 2001 and has been operating as a complete research and advisory services company. They’ve also moved from a product-centric to a customer-centric model and sell solutions rather than products to meet the demands of highly educated buyers who are looking for more than just product value. High-performing organizations often focus more on clear alignment of their marketing, sales, and product functions. Richard Eldh, Managing Director & Co-Founder At a time of digital transformation, enterprises must understand high-performance disciplines and knowledge required to grow profitably in today’s competitive market. ![]()
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